Sarai Kraft — Portfolio
Sarai Kraft
Senior Marketing & Design Strategist
Bilingual Senior Marketing & Design Strategist with extensive cross-sector experience spanning the nonprofit, media, and private sectors. Specializing in digital marketing strategies and multi-channel campaigns, backed by deep expertise in print media, editorial design, and large-scale event branding. I help brands scale through purposeful storytelling and functional design.
01 / Healthcare & Outreach
Global Alzheimer’s Platform Foundation —
Patient Recruitment & Community Outreach
Senior Manager Digital Marketing & Design
Challenge — Translate complex clinical trial protocols into welcoming, accessible community campaigns for older demographics and underrepresented groups.
My strategic approach — Spearheaded high-impact display and programmatic campaigns, structured screening criteria for the PrevenTRON Mobile Research Unit, and designed omnichannel digital and print ecosystems. Designed and collaborated on CSA video storytelling to honor the Citizen Scientists Honorees and celebrate their contributions to Alzheimer’s research.
Impact — Increased website traffic by 40%, boosted participant screenings, and bridged the gap between clinical researchers and local communities.
Healthcare Design
Omnichannel Marketing
Information Architecture
Patient-Centric UI/UX
PrevenTRON study materials
Bio-Hermes-002 study materials
02 / Scientific Communication
GAP-Net — Scientific Communication & Data Visualization
Senior Manager Digital Marketing & Design
Challenge — Transform dense peer-reviewed clinical manuscripts and trial methodologies, including Bio-Hermes-002, into large-format visual summaries for fast-paced medical symposiums.
My strategic approach — Applied strict Z-pattern grids, converted multi-variable medical metrics into clean data visualization tables, and optimized typographic scale for readable, at-a-distance comprehension.
Impact — Elevated clinical trial data presentation at major events like AAIC London, enabling high-level medical networking.
Information Architecture
Data Visualization
Grid Systems
Academic Design
03 / Event Brand Systems
GAP-Net — Annual Conferences Brand Systems
Senior Manager Digital Marketing & Design
Challenge — Design a flexible event branding system for annual Site Optimization Conferences that adapts to unique regional environments and major milestones.
Strategy / Miami Edition — Built a vibrant coastal identity with sunset gradients, palms, and neon-style typography across welcome banners, social promotions, and secure QR-coded name tags.
Strategy / Las Vegas 10th Anniversary — Crafted a milestone system using deep navy, silver accents, and refined geometries across large-format banners, honoree boards, and dinner slide decks.
Impact — Unified physical and digital touchpoints from registration to the main stage, delivering an immersive atmosphere that celebrated a decade of organizational impact.
Event Branding
Environmental Graphics
Identity Systems
Large-Format Print
04 / Advertising & Editorial
Albuquerque Journal
Lead Advertising & Editorial Designer
Advertising Design
Editorial Layout
Award-Winning Campaigns
High-Volume Print Production
Challenge — Produce high-impact commercial ads, magazine covers, and specialized multi-page supplements under tight daily deadlines.
My strategic approach — Designed conversion-focused print ads and led special publication covers using structured grid systems and robust typographic hierarchy.
Impact — Winner of multiple industry awards, including Best Color Campaign for Sandia Area Federal Credit Union and Best Cover Awards for Readers’ Choice and Puzzles Book, with flawless high-volume production.
Award-winning publication cover
Award-winning digital ad campaign
05 / Campaign & Brand Design
NM Wild — #ProtectChaco Campaign
Campaign & Brand Designer
Digital Marketing
Brand Homogenization
Print & BTL Design
Social Media Strategy
Challenge — Mobilize the community to protect Chaco Canyon against oil drilling using a cohesive visual strategy across digital and in-person events.
My strategic approach — Developed a standardized graphic system, large-format print for BTL activations and rallies, petition assets, and short-form video overlays.
Impact — Unified brand cohesion, broad multi-channel reach, and boosted youth participation.
06 / Editorial & Advertising
Brewers Crew Magazine
Senior Editorial Designer & Pre-Press Manager
Editorial Design
Commercial Advertising
Pre-Press & Print Management
Visual Storytelling
Brand Identity
Challenge — Balance vibrant lifestyle-driven editorial storytelling with high-converting commercial advertising for New Mexico’s craft beer culture, maintaining strict pre-press standards.
My strategic approach — Managed multi-page feature layouts (“Summer Patio Picks”), coordinated commercial ad placements, and oversaw end-to-end CMYK and pre-press print workflows.
Impact — Consistent quarterly production, zero press errors, and high advertiser retention.
Brewers Crew magazine covers
Multi-page feature spread